Small Business Entrepreneurship: Doing Business in L.A.

The Mayor’s Office of Economic Development and the Los Angeles Public Library will be hosting FREE workshops at various branches across the city to teach the basics of small business entrepreneurship, how to legally start a business in Los Angeles, and introduce resources provided by the City of Los Angeles and regional partners that assist with small business development. This insightful and informative program is aimed at pre-startup and new small business owners, but it is open to all who are interested.

Resources like this may be available in your area. Check out your local library or Small Business Administration for help getting your business started.



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Business for Bodyworkers: Elevator Speech

When someone asks what you do, what do you say? How do you describe the job of massage therapy and who your ideal client is? Are you using technical terms that are understood by others in the field, or words which address the needs of the client?

Notice the time lapse of this video…1:19. 79 seconds. That may be all the time you have to make a good impression and get your message across. Although her speech seems a little over-rehearsed to me, the key here is that she was quick, clear and concise. Make it conversational, easy going and it’s all good. How do you do that? Practice, practice, practice.

And have your business cards at the ready to hand out!

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